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INNER BRAND CONCIERGE IS A BRAND STRATEGY AND ENGAGEMENT CONSULTANCY

Inner Brand Audit™ evaluates a brand’s Equity, Identity, Advocacy, isolating the innate superpowers and weaknesses within any brand.

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A brand’s meaning provides the foundation for its relationship with customers.

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INNER BRAND SHOULD BE EVALUATED

  • DRIVERS

  • COST OF ENTRY

  • WHITESPACE

  • Is my brand special?

  • Do people understand my brand?

  • Why does my brand matter?

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  • SUPERPOWERS

  • THREATS

  • WEAKNESS

  • TRENDS

  • DISRUPTION

  • MOMENTUM

A clear INNER BRAND guides a brand's outer voice.

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INNER BRAND™

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