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INNER BRAND CONCIERGE IS A BRAND STRATEGY AND ENGAGEMENT CONSULTANCY
Inner Brand Audit™ evaluates a brand’s Equity, Identity, Advocacy, isolating the innate superpowers and weaknesses within any brand.
A brand’s meaning provides the foundation for its relationship with customers.

INNER BRAND SHOULD BE EVALUATED
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DRIVERS
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COST OF ENTRY
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WHITESPACE
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Is my brand special?
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Do people understand my brand?
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Why does my brand matter?

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SUPERPOWERS
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THREATS
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WEAKNESS
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TRENDS
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DISRUPTION
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MOMENTUM
A clear INNER BRAND guides a brand's outer voice.
WEBSITE
SOCIAL
CONTENT
PARTNERS
INNER BRAND™

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